Our mission 

What are we about?

We are entirely 'about' the genre of Fashion Film and those who engage and create Fashion Film. Below, we share the thoughts of Fashion Filmmakers in an effort to help all audiences better understand what Fashion Film is all 'about'.

Filmmakers' forum

 

Filmmakers' Forum asks our honored filmmakers to share their perspectives on fashion film and why they choose to be fashion filmmakers.

 "What is the value of Fashion Film?"  “I believe that the value of a Fashion Film consists in the level of Reaction, Awareness and Discussion that it creates in the audience, through the use of Aesthetics as the main plot device.”  ~ Ciro Ayala, director of the fashion film, Black Era - Bark.

"What is the value of Fashion Film?"

“I believe that the value of a Fashion Film consists in the level of Reaction, Awareness and Discussion that it creates in the audience, through the use of Aesthetics as the main plot device.”

~ Ciro Ayala, director of the fashion film, Black Era - Bark.




 Q: ”What is the value of Fashion Film?"  Anafelle Liu, director of the fashion film, "Outré" says:  "Fashion film is a playground for contemporary moving images [where the entire] medium evolve[s] and compliment[s] each other in a myriad of ways."

Q: ”What is the value of Fashion Film?"

Anafelle Liu, director of the fashion film, "Outré" says:

"Fashion film is a playground for contemporary moving images [where the entire] medium evolve[s] and compliment[s] each other in a myriad of ways."

 


 Q: ”What is the value of Fashion Film?"  Fashion film director, Daniele Testi of Popkorn Films, says:  We think the value of fashion films is the melancholy hidden behind his rhythm. The images become the mirror of a distorted reality where the world we know meets those mazes in our head.  The Fashion Films represents an attempt to share those mazes with the people around us in order to reduce the distances.

Q: ”What is the value of Fashion Film?"

Fashion film director, Daniele Testi of Popkorn Films, says:

We think the value of fashion films is the melancholy hidden behind his rhythm. The images become the mirror of a distorted reality where the world we know meets those mazes in our head.

The Fashion Films represents an attempt to share those mazes with the people around us in order to reduce the distances.


  "What is the value of Fashion Film?”     John Poliquin  directed the fashion film "One Breath at a Time" says:   Speaking from my experience,  the value of fashion film  is its ability to exist as a true expression of the filmmaker. While this varies on the scale of the brand and its marketing team, I have often found myself guided by less of a blueprint and more of a mood.     Fashion films can be anything the filmmaker dreams up — they aren't restricted by genre, by length, by look or by message. They can follow a narrative or explore a striking visual idea. They can be experimental and provocative or quiet and introspective. They truly can be anything the filmmaker wishes to express.     Fashion films currently exist in a space where they can't be defined. And there's great value in that.

"What is the value of Fashion Film?”

John Poliquin directed the fashion film "One Breath at a Time" says:


Speaking from my experience, the value of fashion film is its ability to exist as a true expression of the filmmaker. While this varies on the scale of the brand and its marketing team, I have often found myself guided by less of a blueprint and more of a mood.


Fashion films can be anything the filmmaker dreams up — they aren't restricted by genre, by length, by look or by message. They can follow a narrative or explore a striking visual idea. They can be experimental and provocative or quiet and introspective. They truly can be anything the filmmaker wishes to express.


Fashion films currently exist in a space where they can't be defined. And there's great value in that.



 Q: What is the value of Fashion Film?  Dorothea Schroeder, director of the fashion film, "Malacara" says:   "The value of the fashion film lies in the movement and the world of possibilities that this enables, both the fashion and the film are deeply linked to the movement and here is, in my opinion, its main wealth. The film allows us to work with the garment in motion, but also gives us the possibility of generating movement from the medium itself, through the rhythm that occurs within the frame and by the assembly. And it is through this movement, this succession of images that enables us to create a universe and connect with the public from emotion."

Q: What is the value of Fashion Film?

Dorothea Schroeder, director of the fashion film, "Malacara" says:


"The value of the fashion film lies in the movement and the world of possibilities that this enables, both the fashion and the film are deeply linked to the movement and here is, in my opinion, its main wealth. The film allows us to work with the garment in motion, but also gives us the possibility of generating movement from the medium itself, through the rhythm that occurs within the frame and by the assembly. And it is through this movement, this succession of images that enables us to create a universe and connect with the public from emotion."


 "What is the value of fashion film?":   Irene Cacciarini, the director of “Sugar Rush” says:  In these past few years, the world has been discovering the powerful, expressing tool of fashion films. Its greater value resides in being a bridge between fashion and storytelling, and giving to the filmmaker an interesting range of creative freedom in order to deliver his / her message. Fashion films are not anymore just videos stolen on the set of photo shootings: they are becoming creatures of their own, with their stories to tell. It’s very exciting to be a part of this transformative moment.

"What is the value of fashion film?":


Irene Cacciarini, the director of “Sugar Rush” says:

In these past few years, the world has been discovering the powerful, expressing tool of fashion films. Its greater value resides in being a bridge between fashion and storytelling, and giving to the filmmaker an interesting range of creative freedom in order to deliver his / her message. Fashion films are not anymore just videos stolen on the set of photo shootings: they are becoming creatures of their own, with their stories to tell. It’s very exciting to be a part of this transformative moment.



 What is the value of Fashion Film?:  Nicola Leone, the director of the film “Aufheben”, says:  Fashion film is [a] synonym of freedom. Freedom of expression. Freedom of experimentation. Freedom of vision. Through fashion films you can forget about the rules and you can stage your own way to see things. It is a dimension where I feel free to use different languages and disciplines: architecture, philosophy, art, music, etc... They all can be together in the same context in the service of Fashion. Yes, this is the power of Fashion Films.

What is the value of Fashion Film?:

Nicola Leone, the director of the film “Aufheben”, says:

Fashion film is [a] synonym of freedom. Freedom of expression. Freedom of experimentation. Freedom of vision. Through fashion films you can forget about the rules and you can stage your own way to see things. It is a dimension where I feel free to use different languages and disciplines: architecture, philosophy, art, music, etc... They all can be together in the same context in the service of Fashion. Yes, this is the power of Fashion Films.


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What is the value of Fashion Film?

Adwaith Shine, the director of “Athreyi”, says:

A motion picture can straight away enter in to the thoughts of audience fast. It helps to establish brand identity and the genre of fashion. Fashion films will help the filmmaker to showcase his creativity and most importantly a fashion film is very powerful in promoting culture. My fashion film is based on the Indian traditional culture in Rajasthan and the brand 'Page 3 studio by Unais mustafa' concentrate on the traditional ethnic wears by following the inspirations from paintings, architectures and sculptures in Indian palaces, forts, museums, monuments etc.


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 "What is the value of Fashion Film?"

JJ Torres, the director of "Integration", says:

The value of fashion film is inevitably associated with the artistic values of film itself. For the industry, markets, designers and well-known brands, the fashion film has the potential of bringing fashion beyond editorial campaigns and fashion shows. The fashion film is the keystone to reach the public using video in an artsy way, erasing the rancid barriers of a classic commercial. For new talents, video artists, emerging designers and so on, the value of fashion film is also about creating and atmosphere. Building a small world that a filmmaker can control and shape from its sounds to its photography. 


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Q: What is fashion film?

Sandra: To me, fashion film is an extremely broad category that encompasses all aspects of the fashion industry, from production through to consumption. Fashion film can showcase creativity, illuminate aspects of our individual and collective identities and cultures, and educate us about the strengths and challenges facing an industry that reaches every part of the globe.

Q: Why I make fashion film?

Sandra: My fashion film - One Step at a Time: A Story About Women and Shoes - profiles a group of young Canadian women, in Toronto and Vancouver, forging new career paths in the traditionally male-dominated field of shoe production and repair. I was drawn to the subject initially because of my respect and admiration of the tenacity of these women to push through boundaries in the fashion industry, such as gender stereotypes, widespread precarious employment, and high rates of youth un/under-employment. What I discovered in making the documentary was an interesting collection of stories that gave me hope that it is possible to live a life full of creative, environmentally-friendly, and personally meaningful work. These women are truly an inspiration for us all and if the respectful and dignified workplaces they have created for themselves were replicated on an even larger scale within the fashion industry, that would surely be a good thing.

Sandra Ignagni, of the film "One Step at a Time: A Story about Women and Shoes"


 Q: "What is Fashion Film?" Anke: For me, a Fashion Film is a narrative that introduces fashion to the audience in a compelling way. It presents the possibility of extending the conceptual realm well beyond the visible qualities of the actual product, and introduces the imaginary and a range of associations for viewers to make.  Q: "I make Fashion Film because...?". Anke: It gives me, the fashion designer, the chance to collaborate with other professionals beyond the traditional fashion world. Remote Embodiments was produced in association with filmmaker Daniele Wilmouth. Exchanging ideas, sensibilities, and working within a new medium (video) instead of garments is challenging and fun. It opens up the minds of everyone involved.  Anke Loh, of the film "Remote Embodiments"

Q: "What is Fashion Film?"
Anke: For me, a Fashion Film is a narrative that introduces fashion
to the audience in a compelling way. It presents the possibility of extending the conceptual realm well beyond the visible qualities of the actual product, and introduces the imaginary and a range of associations for viewers to make.

Q: "I make Fashion Film because...?".
Anke: It gives me, the fashion designer, the chance to collaborate with other professionals beyond the traditional fashion world. Remote Embodiments was produced in association with filmmaker Daniele Wilmouth. Exchanging ideas, sensibilities, and working within a new medium (video) instead of garments is challenging and fun. It opens up the minds of everyone
involved.

Anke Loh, of the film "Remote Embodiments"


 Q: What is a fashion film? Laura Kaehr: A fashion film is a narrative or abstract short film. I think that, it’s a very rich and growing form of art, which I often like to experiment with. I am currently writing on my first feature film and waiting for the funding to be final, this process can take a long time. So its almost painful to be far from the set, I feel this constant need or urge to find news ways to tell a story, to stage a scene and direct actors. Being able to work on fashion film offers me the possibility to keep shooting, keep growing, keep creating and keep the inspiration flowing, and its a great platform to experiment and work with all sorts of new different artist and colleagues. I also believe that the future of advertisement and fashion film is narrative long films.  Q: I make fashion films because...? Laura Kaehr: I love this question ! Ahhhhh, the reason why I make fashion films is because I love fashion. I think my past life as a professional dancer contributed in making me fall in love with the world of fashion. Having danced wearing costumes by amazing designers and having explored all the incredible ways to show and move in these creations. This love for fashion stayed with me as a film director, and when I collaborate with a designer, I simply love the brainstorming and creating process and all the time we spend talking about the collection and the inspiration that we both see and feel. I usually combine dance in my fashion films, because I feel that the marriage of the different arts works well and gives a somewhat special poetic feel to the film.  Laura Kaehr, director of the film "Avian"

Q: What is a fashion film?
Laura Kaehr: A fashion film is a narrative or abstract short film. I think that, it’s a very rich and growing form of art, which I often like to experiment with. I am currently writing on my first feature film and waiting for the funding to be final, this process can take a long time. So its almost painful to be far from the set, I feel this constant need or urge to find news ways to tell a story, to stage a scene and direct actors. Being able to work on fashion film offers me the possibility to keep shooting, keep growing, keep creating and keep the inspiration flowing, and its a great platform to experiment and work with all sorts of new different artist and colleagues.
I also believe that the future of advertisement and fashion film is narrative long films.

Q: I make fashion films because...?
Laura Kaehr: I love this question ! Ahhhhh, the reason why I make fashion films is because I love fashion. I think my past life as a professional dancer contributed in making me fall in love with the world of fashion. Having danced wearing costumes by amazing designers and having explored all the incredible ways to show and move in these creations. This love for fashion stayed with me as a film director, and when I collaborate with a designer, I simply love the brainstorming and creating process and all the time we spend talking about the collection and the inspiration that we both see and feel. I usually combine dance in my fashion films, because I feel that the marriage of the different arts works well and gives a somewhat special poetic feel to the film.

Laura Kaehr, director of the film "Avian"


 "What is Fashion Film?” Fashion Films are where art and commerce meet. Somewhere between an experimental art film and a commercial. Not all filmmakers agree on this; in our taste a fashion film must have some narrative, no matter how abstract. It must be more than a video look book. It doesn’t have to have fashion it it - it can simple capture a designer or brand’s mood. Lately we’ve been experimenting with non-fiction fashion films. Shooting a documentary in an editorial way. Because while we love fashion fantasies, we believe there are thousands of untold fashion stories that can impact consumers and society in a positive way, while still being aesthetically pleasing.  "I make Fashion Film because…?" I started making fashion films because I was struggling to find ongoing funding for my independent films. At the time the idea of branded content was new, and I wanted to make films with fantasy sequences and costumes, so fashion was a natural fit. Our first fashion film Immortal Game was the most fantastical film we made, after that we moved more in the direction of non-fiction - for example our fashion documentary Peyote Dreams which told the story of a designer exploring the inspiration for his collection in the mountains of Mexico, or The Polite Woman series, which share inspirational thoughts from bold New York women in the fashion industry. We make fashion films now because we are absolutely passionate about provoking the eco-conscious and the eco-curious with stories about ethical fashion brands with an emphasis on aesthetic.  Amber Moelter who along with Luis Barreto Carrillo directs the films "The Polite Woman" and "In the Deep"

"What is Fashion Film?”
Fashion Films are where art and commerce meet. Somewhere between an experimental art film and a commercial. Not all filmmakers agree on this; in our taste a fashion film must have some narrative, no matter how abstract. It must be more than a video look book. It doesn’t have to have fashion it it - it can simple capture a designer or brand’s mood. Lately we’ve been experimenting with non-fiction fashion films. Shooting a documentary in an editorial way. Because while we love fashion fantasies, we believe there are thousands of untold fashion stories that can impact consumers and society in a positive way, while still being aesthetically pleasing.

"I make Fashion Film because…?"
I started making fashion films because I was struggling to find ongoing funding for my independent films. At the time the idea of branded content was new, and I wanted to make films with fantasy sequences and costumes, so fashion was a natural fit. Our first fashion film Immortal Game was the most fantastical film we made, after that we moved more in the direction of non-fiction - for example our fashion documentary Peyote Dreams which told the story of a designer exploring the inspiration for his collection in the mountains of Mexico, or The Polite Woman series, which share inspirational thoughts from bold New York women in the fashion industry. We make fashion films now because we are absolutely passionate about provoking the eco-conscious and the eco-curious with stories about ethical fashion brands with an emphasis on aesthetic.

Amber Moelter who along with Luis Barreto Carrillo directs the films "The Polite Woman" and "In the Deep"


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Q: "What is Fashion Film?”
Delia Simonetti: Fashion films are now one of the most interesting film forms. You can realize a fashion film as a
music video, as a short or feature film, or as an art piece. You’re totally free in the form, you can
experiment or remain classic. It’s the future of fashion.

Q: “I make Fashion Film because…?"
Delia Simonetti: I was always interested in fashion, first as a photographer. Then I started to work in film and I
decide to put my two passions together. I feel incredibly free in fashion film, I like to share and
combine my ideas with the ones of the designer or the magazine.

Delia Simonetti, director of "How to make the perfect tea party (for dolls)"

 

    Emeline Castaneda: What is Fashion film?  For me filming clothes is more than what it sounds. What you wear is a statement. It's who you truly are. And being a fashion designer means creating objects for the inner self of people. The designer takes the risk of making a statement. And to make a Fashion Film means to empower this statement with movement. It is finding what's behind the creation and visually building its set. Transforming the statement into movement. I don't think I can find anything more inspiring!     Emeline Castaneda: I make Fashion film because  I love the possibility of artwork in each new film. Fashion sets a mood, a whole universe, and I go further. I love it when each time, after a long talk with the designer, constraint turns into freedom for both of us. I love creating a new form for those clothes. A new life. That's what I love in fashion films.  "Still" filmmaker, Emeline Castaneda.

Emeline Castaneda: What is Fashion film? For me filming clothes is more than what it sounds. What you wear is a statement. It's who you truly are. And being a fashion designer means creating objects for the inner self of people. The designer takes the risk of making a statement. And to make a Fashion Film means to empower this statement with movement. It is finding what's behind the creation and visually building its set. Transforming the statement into movement. I don't think I can find anything more inspiring!

Emeline Castaneda: I make Fashion film because I love the possibility of artwork in each new film. Fashion sets a mood, a whole universe, and I go further. I love it when each time, after a long talk with the designer, constraint turns into freedom for both of us. I love creating a new form for those clothes. A new life. That's what I love in fashion films.

"Still" filmmaker, Emeline Castaneda.

"Sculpt - Move Like a Dune" filmmaker, Arshad Sayed.

What is Fashion Film?

We at Mindconsole feel a fashion film is a work of art used to convey the mood, energy and overall feel of a brand - whether it be a clothing label, jewelry maker or accessory brand. Our company's conception is actually thanks to many international fashion week productions over the years, and the experience we gained through this could be seen as a reflection of the work we produce in the fashion world today.

I make Fashion Film because...?

As with many of Mindconsole's previous films, such as "La Naissance", a film created for dress manufacturer Morris Janks, "Bring Your Time" was created with the highest degree of creative freedom given to us. We find this to be an extremely rewarding way of working that opens up an entirely new world of imagination and creativity -- when compared to other less creatively demanding projects. Mindconsole thoroughly enjoys creating films in the fashion genre and we hope to have the opportunity to do so once again in the future.

"Schullin - Bring Your Time" filmmaker, Harry Kemp, Mindconsole

Photograph credit: Eva-Maria Guggenberger.

 Q: What is fashion film? Joanna:Fashion film is a more immersive way to experience fashion; it goes beyond capturing one perfect moment to giving the audience a 360 view of a moment.   Q:Why do you make fashion film?  Joanna:I make fashion film because I want people to see how magical fashion is. The things that you see outside the major shows are unlike anything else you can experience. To me that’s where the magic is, in how people are utilizing fashion on the street.    "London Fashion Week" filmmaker Joanna Theodorou

Q: What is fashion film?
Joanna:Fashion film is a more immersive way to experience fashion; it goes beyond capturing one perfect moment to giving the audience a 360 view of a moment.


Q:Why do you make fashion film?
Joanna:I make fashion film because I want people to see how magical fashion is. The things that you see outside the major shows are unlike anything else you can experience. To me that’s where the magic is, in how people are utilizing fashion on the street.

"London Fashion Week" filmmaker Joanna Theodorou

Mazdey: What is fashion film?
A fashion film is a story where the main role is fashion, clothes or the spirit of a designer or a brand and where the cinematographic language is used to tell the story.

Mazdey: We make fashion film because we love the creative freedom. The freedom of the cinematographic language. We can make a film that has no classic narration style but can tell emotions or ideas in an abstract way. Also we can create an story around a designer or a collection. It’s a new way to express yourself and create.

"ISPAGA" Fashion Filmmakers
Mazdey (Film Director) & Casuso (Film Photography) We create stories, We ‪#‎Showyourpassion‬
www.snobsolutions.com