What are we about?
We are entirely 'about' the genre of Fashion Film and those who engage and create Fashion Film. Below, we share the thoughts of Fashion Filmmakers in an effort to help all audiences better understand what Fashion Film is all 'about'.
Filmmakers' Forum asks our honored filmmakers to share their perspectives on fashion film and why they choose to be fashion filmmakers.
What is the value of Fashion Film?
Adwaith Shine, the director of “Athreyi”, says:
A motion picture can straight away enter in to the thoughts of audience fast. It helps to establish brand identity and the genre of fashion. Fashion films will help the filmmaker to showcase his creativity and most importantly a fashion film is very powerful in promoting culture. My fashion film is based on the Indian traditional culture in Rajasthan and the brand 'Page 3 studio by Unais mustafa' concentrate on the traditional ethnic wears by following the inspirations from paintings, architectures and sculptures in Indian palaces, forts, museums, monuments etc.
"What is the value of Fashion Film?"
JJ Torres, the director of "Integration", says:
The value of fashion film is inevitably associated with the artistic values of film itself. For the industry, markets, designers and well-known brands, the fashion film has the potential of bringing fashion beyond editorial campaigns and fashion shows. The fashion film is the keystone to reach the public using video in an artsy way, erasing the rancid barriers of a classic commercial. For new talents, video artists, emerging designers and so on, the value of fashion film is also about creating and atmosphere. Building a small world that a filmmaker can control and shape from its sounds to its photography.
Q: What is fashion film?
Sandra: To me, fashion film is an extremely broad category that encompasses all aspects of the fashion industry, from production through to consumption. Fashion film can showcase creativity, illuminate aspects of our individual and collective identities and cultures, and educate us about the strengths and challenges facing an industry that reaches every part of the globe.
Q: Why I make fashion film?
Sandra: My fashion film - One Step at a Time: A Story About Women and Shoes - profiles a group of young Canadian women, in Toronto and Vancouver, forging new career paths in the traditionally male-dominated field of shoe production and repair. I was drawn to the subject initially because of my respect and admiration of the tenacity of these women to push through boundaries in the fashion industry, such as gender stereotypes, widespread precarious employment, and high rates of youth un/under-employment. What I discovered in making the documentary was an interesting collection of stories that gave me hope that it is possible to live a life full of creative, environmentally-friendly, and personally meaningful work. These women are truly an inspiration for us all and if the respectful and dignified workplaces they have created for themselves were replicated on an even larger scale within the fashion industry, that would surely be a good thing.
Sandra Ignagni, of the film "One Step at a Time: A Story about Women and Shoes"
Q: "What is Fashion Film?”
Delia Simonetti: Fashion films are now one of the most interesting film forms. You can realize a fashion film as a
music video, as a short or feature film, or as an art piece. You’re totally free in the form, you can
experiment or remain classic. It’s the future of fashion.
Q: “I make Fashion Film because…?"
Delia Simonetti: I was always interested in fashion, first as a photographer. Then I started to work in film and I
decide to put my two passions together. I feel incredibly free in fashion film, I like to share and
combine my ideas with the ones of the designer or the magazine.
Delia Simonetti, director of "How to make the perfect tea party (for dolls)"
"Sculpt - Move Like a Dune" filmmaker, Arshad Sayed.